Harness Reddit’s targeted ads to engage with passionate communities.
We run ad campaigns that drive ROI from Reddit.
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Proven results
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Clients worldwide
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Reddit Ads certified
MOVE OVER INFLUENCERS,
REDDIT IS THE NEW PATH TO PURCHASE
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People often arrive on Reddit with a problem – and conversations typically include products or services to help.
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This Question / Answer format is helping to make Reddit conversations a primary path to product discovery.
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Highly targeted Reddit ads help to place your brand in the right place at the right time during the product consideration phase.
MEET LOWER-FUNNEL, HIGH-INTENT CONSUMERS
DOING PRODUCT RESEARCH ON REDDIT
Shoppers use Reddit every day to research their options and validate purchase decisions.
Conversation placement ads
Reddit has more than 140k active and highly targeted sub-reddits.
Place ads directly within relevant conversations in your product or service category.
Dynamic product listing ads
25% of posts on Reddit are recommendation-related.
Use a product feed to show your products directly to audiences in the research phase.
Pixel retargeting ads
With 3.5bn users every month, visitors to your website are likely on Reddit.
Use retargeting to reach those missed conversions.
Reddit takeover ads
As the sixth most searched term in Google, Reddit has truly global reach.
Use Reddit takeovers to maximise brand exposure to targeted audiences.
WE RESONATE AND DRIVE RESULTS
BY SPEAKING REDDIT'S LANGUAGE
What works on Facebook, Instagram, TikTok or even Google is not what works on Reddit.
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Reddit is its own unique ecosystem with varying community rules and a unique etiquette formed over its 20-year existence.
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Most social agencies treat Reddit as an afterthought. But we speak to Redditors in our ads because we are Redditors – and have been for many years.
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All of our team are Reddit Ads Certified, we work with the platform every day and have a deep understanding of what works.
HOW OUR REDDIT AD CAMPAIGNS WORK
Our ad campaigns follow a refined structure to help maximize the growth opportunity from Reddit.
ONE
DISCOVERY
We start by understanding your campaign aims and business. What makes your brand special? What are your USP's? Who is your target customer? And where do they like to hang out on Reddit?
TWO
STRATEGY
We use this to define your target persona and our means of reaching them on Reddit. This includes advanced sub-Reddit research, ad types that’ll be most effective and a defined value proposition.
THREE
CREATIVES
We then develop ad creatives and copy using hooks to help you stand out to your target audience. We might lean on our UGC community to brief, shoot and produce videos and imagery that will resonate.
FOUR
EXECUTION
We build out your ad campaigns on Reddit’s ad platform; set up targeting options, budget strategies, pixel tracking and squeeze pages.
FIVE
OPTIMIZATION
With ongoing campaigns we will make regular account optimizations, run A/B testing and refresh creatives when they become stale.
SIX
REPORTING
We report back regularly on the KPI’s set out in the discovery phase. We use data to inform our approach and adapt our campaign activities.
JOIN THE BRANDS
RUNNING PROFITABLE AD CAMPAIGNS ON REDDIT
Bloomberg use this incredibly simple strategy to gain 4m readers per year from Reddit
How UGCers successfully built a Reddit community of brands and creators
Asics uses Reddit ads to drive brand awareness amongst fitness enthusiasts
STILL HAVE QUESTIONS?
GLAD YOU ASKED...
The effectiveness of ads on Reddit typically depends on the advertiser type and their aims.
For reach and brand awareness Reddit ads are second to none, given their lower cost to relative platforms.
But while the average cost-per-click on Reddit is much lower than competing platforms like Facebook, targeting isn’t yet as mature.
And some brands simply aren’t a good match for the audiences you find on Reddit.
However, those that do manage to crack Reddit ads can take advantage of significantly lower ad costs than other platforms – and incredible reach.
For this reason we tend to advise most advertisers to at least give them a try, provided the audiences on Reddit are a good fit.
Reddit does have some NSFW content on its platform.
However, they have introduced rigorous brand safety solutions to ensure your ads won’t show on these categories of content (unless you want them to).
Specifically, when setting up your ad account we always restrict ad inventory to ‘Standard’.
In other words, you can reach audiences at scale without ads being shown on inappropriate posts with sensitive elements such as profanity or sexual content.
Sensitive advertisers needing even further protection can even utilize ‘Limited’ inventory, with IAS Brand Safety filtering, which uses AI-driven image and text signals to provide accurate content classification.
Get in touch to arrange an exploratory call with one of our team.
We will first assess whether we think Reddit ads are the right fit for your business and objectives.
From there we will present back the opportunity size and options available to help you maximize growth on Reddit.
Reddit ads need a minimum of 3 months to allow time for strategy, set-up, creatives and testing.
Few campaigns perform well in the early stages. We have to follow a continuous loop of launching, testing, learning and implementation to get to a place where the return on ad spend becomes profitable.
So we build a 3-month set-up into our contracts to give us time to get your campaign firing on all cylinders.
After the initial term we will generally move to a monthly retainer with a 30-day notice period.
We will always provide comprehensive reporting, customised to showcase the important metrics that help us to meet your campaign goals.
INTERESTED?
LET'S SPEAK
We’d love to explore how we can help your brand grow on Reddit.
Use the form on the right to schedule a quick, no-obligation discovery call to get started.
OR reach out to us at hello@eddited.com